More and more people are asking: “Should I start Botox now to prevent wrinkles?”
The short answer? Maybe. The best time to start isn’t about hitting a specific age—it’s about what your skin is doing now.

At Icon Aesthetics & Wellness, we help clients in their 20s, 30s, and 40s navigate the world of wrinkle prevention with confidence. If you’re starting to see fine lines—even when your face is at rest—it may be time to consider preventative Botox or another wrinkle relaxer.

 

What Is Preventative Botox?

Preventative Botox involves using small, precisely placed doses to relax facial muscles before deep wrinkles set in. It doesn’t freeze your face or make you look “done”—instead, it softens expression lines and keeps your skin smooth over time.

It’s most often used in areas like:

• Forehead creases

• Frown lines (the “11s”)

• Crow’s feet around the eyes

The goal is subtle prevention, not correction.

 

When Should You Start?

There’s no one-size-fits-all answer, but many people begin in their:

• Mid to late 20s, when early expression lines start appearing

• Early 30s, if those lines are starting to linger even at rest

• Or anytime they notice more movement or creasing than they’d like

If you’re very expressive or have a family history of early wrinkles, starting earlier can actually help delay the need for more aggressive treatments later.

 

What Products Are Best for Preventative Use?

Botox is the name most people know—but it’s not your only option. At Icon Wellness, we offer several top wrinkle relaxers, including Dysport, Jeuveau, and Xeomin.

We break these down in our blog, Not Just Botox: Understanding the Different Wrinkle Relaxer Brands We Offer, which explains how each one works and what makes them different.

In short:

• Botox is ideal for precise, localized softening

• Dysport spreads more and tends to kick in faster

• Jeuveau is great for younger clients who want a subtle, affordable refresh

• Xeomin is a clean formula, often preferred for long-term use

When you come in for a consultation, we’ll help you choose the brand that’s best for your skin, movement, and goals.

 

Why So Many Start Early

Starting wrinkle relaxers before deep lines set in means:

• You can maintain smoother skin with lower doses

• Treatments are needed less frequently

• You can age gracefully—without chasing correction later

Preventative Botox is like brushing your teeth—it doesn’t stop the clock, but it keeps things in better shape over time.